How to Choose the Right Real Estate Agent in Today’s Market
- Chase Coughlin
- Feb 20
- 4 min read

If you’ve searched “how to choose a real estate agent” or “best real estate agent near me,” you’ve probably noticed one thing:
There are a lot of agents.
Here’s what most people don’t know.
Roughly 71% of real estate agents did not sell a single home in 2025 and 15% sold between 1 - 4 homes. While the market was challenging, only about 7% of agents sold 10 or more homes in 2025. That means most licensed agents aren’t active in real, ongoing transactions.
This doesn’t make them bad people. But it does mean experience levels vary a lot. Buying or selling a home is a big financial move.
You want someone who does this full-time, knows the market, and has systems in place — not someone figuring it out as they go.
Here’s what to look for.
1. Make Sure They’re Full-Time
Ask:
Is this your full-time career?
Are you active in today’s market?
How involved are you in current transactions?
Real estate changes fast. Contracts, lending rules, negotiation strategies — they all shift. You want someone working in it every week.
2. Ask About Their Process
A good real estate agent should be able to clearly explain how they run their business.
Ask:
How do you track deadlines?
How often will I get updates?
What happens once we’re under contract?
How fast do you respond?
You should hear specifics — not vague answers.
3. Understand Communication
Communication is where most frustration happens. You should know:
How quickly they respond
Whether updates are scheduled
How they handle big news
You should never feel like you’re chasing your own agent.
4. If You’re Selling a Home
Selling a home today requires strategy. Ask about pricing first. A strong agent should explain:
Recent comparable sales
Current inventory levels
Market demand
Timing and seasonality
Then ask about marketing. Professional marketing should include more than just MLS exposure. Look for:
Professional photography
Video walkthroughs
Digital advertising
Email database exposure
Open house strategy
Showing feedback reports
If the plan is “list it and wait,” that’s not a plan.
5. If You’re Buying a Home
Buying a home takes preparation. A strong buyer’s agent should:
Meet with you before touring
Explain the entire process
Go over offer strategies
Work closely with your lender
Help you compete when needed
You want someone who helps you make smart decisions — not someone who just unlocks doors.
How We Do Real Estate
We’re a full-time real estate team. Last year, we handled about $20 million in real estate volume.
More important than volume is how we operate.
Clear Systems. No Guesswork.
We use:
Detailed checklists
A CRM to track tasks and communication
A dedicated transaction coordinator once under contract
Written systems to keep everything consistent
Our clients receive:
Scheduled updates every Tuesday and Friday
Same-day responses (usually within one hour during business hours)
Phone calls for important updates
Direct access to us throughout the process
Real estate should feel organized and controlled — not stressful and chaotic.
For Sellers: Strategy, Marketing, and Protection
Every listing gets a custom plan based on current market data.
Marketing We Provide:
Professional interior and exterior photography
Drone photos and video when needed
Video walkthroughs
Social media and digital ads
Email promotion to our database
Reverse prospecting in the MLS
Lighted yard signs
Neighborhood mailers
Dedicated landing page for traffic tracking
Pre-listing agent open house
Opening weekend public open house
Ongoing Tracking
Showing feedback reports
Weekly online traffic reports
Strategy calls every two weeks
Seller Guarantees & Extras
We provide:
Communication Guarantee – Regular updates every Friday or you can fire us.
Negotiation Guarantee – Every offer broken down with a detailed net sheet explaining costs and we fight to eliminate contingencies and unneeded burdens.
Safety Guarantee – Verified clients and vetted agents who enter your home.
We also include:
A complimentary pre-listing clean at our cost
A home warranty covering your home during the entire listing period at no cost to you
A 13-month home warranty for the buyer after closing, also at no cost to you
A keepsake family photo session inside your home before you move, at no cost to you
Selling a home is financial — but it’s personal too. We protect both.
For Buyers: Education and Smart Offers
Before we tour homes, we sit down and walk through:
The buying process
Current market conditions
Required agreements
Offer strategy options
We coordinate closely with lenders and structure offers around your exact financial situation.
For relocation clients, we preview homes, send video walkthroughs, and give honest feedback — not hype.
Our negotiation style is calm, strategic, and backed by real training and experience.
Are We a Good Fit?
We work best with people who value:
Clear communication
Data-driven advice
A structured process
Calm, strong negotiation
If you’re looking for a real estate agent who treats buying or selling a home like a serious decision — not a side hustle — we should talk.
Schedule a Consultation
Choosing the right real estate agent matters.
If you’re buying a home, selling a home, or just exploring your options, let’s have a conversation.
We’ll go over your goals, your timeline, and your strategy — and you can decide if we’re the right fit. No pressure. Just clarity.




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