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How to Choose the Right Real Estate Agent in Today’s Market

  • Writer: Chase Coughlin
    Chase Coughlin
  • Feb 20
  • 4 min read

If you’ve searched “how to choose a real estate agent” or “best real estate agent near me,” you’ve probably noticed one thing:


There are a lot of agents.


Here’s what most people don’t know.


Roughly 71% of real estate agents did not sell a single home in 2025 and 15% sold between 1 - 4 homes. While the market was challenging, only about 7% of agents sold 10 or more homes in 2025. That means most licensed agents aren’t active in real, ongoing transactions.


This doesn’t make them bad people. But it does mean experience levels vary a lot. Buying or selling a home is a big financial move.


You want someone who does this full-time, knows the market, and has systems in place — not someone figuring it out as they go.


Here’s what to look for.



1. Make Sure They’re Full-Time


Ask:


Is this your full-time career?


Are you active in today’s market?


How involved are you in current transactions?


Real estate changes fast. Contracts, lending rules, negotiation strategies — they all shift. You want someone working in it every week.


2. Ask About Their Process


A good real estate agent should be able to clearly explain how they run their business.


Ask:


How do you track deadlines?


How often will I get updates?


What happens once we’re under contract?


How fast do you respond?



You should hear specifics — not vague answers.


3. Understand Communication


Communication is where most frustration happens. You should know:


How quickly they respond


Whether updates are scheduled


How they handle big news


You should never feel like you’re chasing your own agent.


4. If You’re Selling a Home


Selling a home today requires strategy. Ask about pricing first. A strong agent should explain:


Recent comparable sales


Current inventory levels


Market demand


Timing and seasonality


Then ask about marketing. Professional marketing should include more than just MLS exposure. Look for:


Professional photography


Video walkthroughs


Digital advertising


Email database exposure


Open house strategy


Showing feedback reports


If the plan is “list it and wait,” that’s not a plan.


5. If You’re Buying a Home


Buying a home takes preparation. A strong buyer’s agent should:


Meet with you before touring


Explain the entire process


Go over offer strategies


Work closely with your lender


Help you compete when needed


You want someone who helps you make smart decisions — not someone who just unlocks doors.


How We Do Real Estate


We’re a full-time real estate team. Last year, we handled about $20 million in real estate volume.


More important than volume is how we operate.


Clear Systems. No Guesswork.


We use:


Detailed checklists


A CRM to track tasks and communication


A dedicated transaction coordinator once under contract


Written systems to keep everything consistent


Our clients receive:


Scheduled updates every Tuesday and Friday


Same-day responses (usually within one hour during business hours)


Phone calls for important updates


Direct access to us throughout the process


Real estate should feel organized and controlled — not stressful and chaotic.


For Sellers: Strategy, Marketing, and Protection


Every listing gets a custom plan based on current market data.


Marketing We Provide:


Professional interior and exterior photography


Drone photos and video when needed


Video walkthroughs


Social media and digital ads


Email promotion to our database


Reverse prospecting in the MLS


Lighted yard signs


Neighborhood mailers


Dedicated landing page for traffic tracking


Pre-listing agent open house


Opening weekend public open house


Ongoing Tracking


Showing feedback reports


Weekly online traffic reports


Strategy calls every two weeks


Seller Guarantees & Extras

We provide:


Communication Guarantee – Regular updates every Friday or you can fire us.

Negotiation Guarantee – Every offer broken down with a detailed net sheet explaining costs and we fight to eliminate contingencies and unneeded burdens.

Safety Guarantee – Verified clients and vetted agents who enter your home.



We also include:


A complimentary pre-listing clean at our cost


A home warranty covering your home during the entire listing period at no cost to you


A 13-month home warranty for the buyer after closing, also at no cost to you


A keepsake family photo session inside your home before you move, at no cost to you



Selling a home is financial — but it’s personal too. We protect both.


For Buyers: Education and Smart Offers


Before we tour homes, we sit down and walk through:


The buying process


Current market conditions


Required agreements


Offer strategy options


We coordinate closely with lenders and structure offers around your exact financial situation.


For relocation clients, we preview homes, send video walkthroughs, and give honest feedback — not hype.


Our negotiation style is calm, strategic, and backed by real training and experience.


Are We a Good Fit?


We work best with people who value:


Clear communication


Data-driven advice


A structured process


Calm, strong negotiation


If you’re looking for a real estate agent who treats buying or selling a home like a serious decision — not a side hustle — we should talk.


Schedule a Consultation


Choosing the right real estate agent matters.


If you’re buying a home, selling a home, or just exploring your options, let’s have a conversation.


We’ll go over your goals, your timeline, and your strategy — and you can decide if we’re the right fit. No pressure. Just clarity.

 
 
 

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